The need for a scale-able electronic proof of delivery system
Metro distributes more than 1.4 million copies of their newspaper daily in the UK and Ireland. Of these, 770,000 reach Metro newspaper racks in London each morning. It’s a major logistical exercise, especially since early morning commuters are the key target audience for readership and advertisers. Before Metro adopted their mpro5 electronic proof of delivery system, they manually recorded delivery information. Data was collated on paper, which led to inefficiencies. For example, management faced delayed reporting, wasteful printing, and excessive operational costs. In addition, they used to have to estimate for the control of the number of unread copies daily, which was inaccurate and unreliable.
Metro wanted increased visibility of total daily deliveries. They also prioritized the ability to demonstrate, with photos, that timely deliveries had taken place at all 3,910 drop-points each day.