The Channel Partners Conference and Expo is the world’s largest channel event, uniting business leaders across the Telco and IT channel, including agents, MSPs, VARs, tech vendors, and more. The three-Day expo, which took place in March, featured technology vendors, a variety of networking opportunities, and several keynote and conference sessions led by 150+ industry professionals, visionaries and experts in the channel.
During the event, our mpro5 team had the opportunity to showcase our latest developments in IoT-enabled workflow automation. In addition, our VP of Business Development, Fred Whipp, led a key session on how data is revolutionizing strategic business initiatives and provided expert insights on decision-making processes, the increasing value of data, and strategies for leveraging data-driven decisions to enhance ROI.
In addition to spotlighting mpro5’s latest offerings, the mpro5 team took away several industry learnings:
The increase in digitalization as well as the introduction of new technologies will continue to impact the channel both in the short and long term. First, automation will immediately reduce friction between channel partners and independent software vendors (ISVs) leading to more streamlined operations and more effective partnerships. Second, it's no secret that the rise of generative AI is expected to gain traction and that it will become an asset for software tools. As we look to the future, we can expect an increase in use of generative AI when reaching out to gain partners, and also to better explain software tools and their features. These technologies are constantly evolving and shaping the channel ecosystem, thus fostering innovation and collaboration in both the short and long term.
Interestingly enough, humans still crave interaction in this digitalized era. That being said, Voice over Internet Protocol (VOIP) and phone calls are by no means dead despite the influx of remote meeting tools, such as Zoom, Google Meet, Teams, etc. As we navigate through these technological advancements, let’s not forget the value of genuine human connection, achieved through these platforms, and how technology can support but not remove humans in the process.
Despite being in our ever-evolving virtual world, networking in-person is still going strong. At the end of the day, building connections face-to-face can still make a difference and provide value. Attending events like the Channel Partners Conference and Expo, it provides the valuable opportunity to meet individuals with many years of successful channel experience and learn from them.
As we reflect on the insightful conference discussions, it’s evident that technology is propelling us into a future of endless possibilities. With that said, we invite you to take the next step with us toward innovation and boosting your productivity.
Contact us today or book a demo to discover how mpro5 is revolutionizing operations and driving efficiencies to new heights.