The Value of Channel Partnerships: Why Working Through the Channel Just Makes Sense
Technology stacks can get messy fast, especially when you're dealing with multi vendor extended solution architectures. Businesses need solutions that don’t just fit together but also scale without falling apart. The channel model, where vendors, distributors, and resellers work in lockstep, exists precisely to handle this. Let’s break down why this approach is less about logistics and more about making life easier for both end customers and resellers.